What is it?

XML Trusted Feed Campaign Management is a CherryFive service that is designed to allow your site, your brand and probably most importantly, individual products, feature prominently on the search engines.

How is it done?

The results are exciting but XML is actually very dull - that's one of the reasons we do it all for you. We provide a dedicated campaign manager, conduct intelligent keyword research; identify partner engines by your target demographics, collate and validate all page, keyword and budget parameters, and feed your listings to the search engines, tweaking throughout the campaign to ensure best possible results. So, how's it done? It's done expertly.

The search engines we cover for XML are four of the most important crawler search engines in the world: Inktomi, Fast (alltheweb), AltaVista and Ask Jeeves.

Cost per Click doesn't fluctuate like traditional PPC campaigns and costs start at just 10 Pence.

Listings can be live on the target engines and their strategic partners within 48 hours, while you sit pretty, enjoying the focussed traffic and transparent fee structure. This is a good route to search engine marketing success. Budgets can be changed any time, and maximum spend capped as required.

Real-time reporting will show you click-through rates and historical changes.