Everything we do here at CherryFive is centred on brand exposure, monitoring and protection. Our new online press clippings service, Brand Noise, is an exciting addition to our suite of services.

Brand Noise is a web trawler service that collects information about your brand's mentions in the online publishing world... exactly what a press clipping service does in a paper world.

With Brand Noise you can be continually informed when your brand is making the online news, on a daily or even hourly basis.

What's more, we understand that managers of big brands are usually too busy to go check all of these mentions so our service monitors and reports on the sentiment of the piece. Brand Noise will alert you on an urgent basis when mentions are very negative or positive.

When your brand name is mentioned alongside competitors, we'll flag this up too - offering you a clear insight into perception of your brand online. We're not kidding, we've been doing this for a long time, we know the game.

The service monitors all of the big broadsheets, tabloids and industry-specific publications. We like to go that extra mile so Brand Noise monitors fan-sites, online opinion and message boards as well.

Reports are provided as scheduled emails, emergency alerts or through a dedicated server interface so you can get on with making your company more sales.

Costs are very straightforward; you pay a flat fee, regardless of the quantity of mentions.